


2002
Methodist Hospitals of Dallas launched an aggressive recruitment campaign to attract the area's very best nurses. How aggressive? Well, nurses who signed up were eligible to win free VW Beetles. When was the last time you saw a graphic designer offered a free German car for signing up? Oh well. Nurses really do have a tough job and I don't think I could even begin to hack it. I did, however, thoroughly enjoy designing the "Get the Bug at MHD" logo and the advertising campaign. Writing and recruitment concept by E&M Creative Group.